Privacy Policy

At Bellavita Luxury, we value your privacy and are committed to protecting your personal data. We recognise that your personal information is your own and handle it with care and responsibility.

This Privacy Policy explains how and why we collect, use, store, and process personal data that you provide to us or that we collect when you interact with Bellavita Luxury, including through our website, services, or other touchpoints.

In this Privacy Policy, references to “Bellavita Luxury”, “we”, “us” or “our” refer to Bellavita Luxury and, where applicable, its group companies, affiliates, or entities responsible for operating our website, providing our services, or managing brand-related activities in your region.

We aim to be transparent about how your personal data is used, how it is safeguarded, and the rights available to you in relation to such data. While this Privacy Policy seeks to address common questions, you may contact us using the details provided in the Contact Us section should you require any further information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any material changes will be communicated appropriately, and we encourage you to review this policy periodically.

ABOUT US

This Privacy Policy is issued by Bellavita Luxury. When you visit, browse, or place an order on any of our websites, or otherwise interact with us online, you are engaging with the Bellavita Luxury entity that acts as the data controller for your region.

For users located in the United Kingdom, the data controller is Bellavita Perfumes Limited operating the relevant Bellavita Luxury website

ENSURING THE LAWFUL USE OF YOUR PERSONAL DATA

Bellavita Luxury processes your personal data only where there is a lawful basis to do so under applicable data protection laws. Depending on the nature of our interaction with you, we may rely on one or more of the following legal grounds:

  • Performance of a contract – where processing is necessary to fulfil our contractual obligations to you, such as processing and delivering your orders or managing bookings and appointments.
  • Legitimate interests – where processing is necessary for the legitimate interests of Bellavita Luxury or a third party, provided such interests do not override your rights and freedoms. This may include activities such as improving our products and services, understanding customer preferences, managing demand, or sending relevant offers based on prior purchases.
  • Legal obligations – where processing is required to comply with applicable legal or regulatory requirements, including fraud prevention and compliance reporting.
  • Consent – where you have expressly agreed to the processing of your personal data for specific purposes, such as receiving marketing communications. You may withdraw your consent at any time by contacting us or using the unsubscribe options provided.

If you would like further information about the lawful basis on which we process your personal data, you may contact us using the details set out in the Contact Us section of this Privacy Policy.

WHAT PERSONAL DATA DO WE COLLECT AND HOW DO WE USE IT?

The personal data we collect and how we use it depends on how you interact with Bellavita Luxury. This may include situations where you place an order on our website, create an account, contact our customer support team, participate in promotions, make purchases, attend events, or otherwise engage with us online or offline.

Certain types of personal data are considered special category data under data protection laws, including data relating to health, biometric identifiers, genetic information, or racial or ethnic origin. Such data is subject to enhanced protection.

Bellavita Luxury only collects and processes special category data where:

  • you have given your explicit consent, or
  • the processing is otherwise permitted under applicable law.

In some cases, services or products you request may indirectly indicate information relating to health, lifestyle, or other protected characteristics. Where this occurs, we process such data strictly in accordance with applicable legal requirements.

CATEGORIES OF PERSONAL DATA WE MAY PROCESS

Depending on your interaction with Bellavita Luxury, we may process the following categories of personal data:

  • Identity and contact details, such as name, username, date of birth, email address, phone number, and billing or delivery address, to fulfil orders, manage accounts, and communicate with you.
  • Account and transaction information, including order history, payment status, and refund details. Payment card details are processed securely by authorised payment providers and are not stored by us once a transaction is completed.
  • Communications data, including information you provide when contacting us by email, telephone, live chat, social media, or other channels, for customer support and complaint resolution.
  • Marketing and preference data, including your communication preferences, survey responses, product reviews, and participation in promotions or loyalty programmes.
  • Technical and usage data, such as IP address, browser type, device information, and browsing behaviour, collected through cookies and similar technologies in accordance with our Cookies Policy.
  • Security data, including CCTV footage in stores (where applicable), for safety, fraud prevention, and incident management.
  • Optional personalisation data, such as beauty preferences, physical characteristics, or additional profile information you choose to provide, to enable tailored recommendations and enhanced experiences.
  • User-generated content, including photographs, videos, audio recordings, or social media content you voluntarily share with us for marketing or engagement purposes, where permitted by law.

PURPOSES AND LEGAL BASES FOR PROCESSING

We process personal data for purposes including but not limited to:

  • fulfilling orders and providing requested services;
  • administering user accounts and bookings;
  • communicating with you regarding purchases, enquiries, or complaints;
  • marketing and promotional communications (subject to consent where required);
  • fraud detection, prevention, and compliance with legal obligations;
  • improving our products, services, digital platforms, and customer experience;
  • conducting research, analytics, and business planning.

Where processing is based on legitimate interests, we ensure such interests are balanced against your rights and expectations.

You are not required to provide all personal data described above; however, failure to provide certain information may limit our ability to supply products or services. Mandatory and optional data fields will be clearly indicated at the point of collection.

To better understand our customers and improve our offerings, we may combine personal data collected across Bellavita Luxury group entities in accordance with this Privacy Policy and applicable law.

SHARING YOUR PERSONAL DATA

SHARING PERSONAL DATA WITHIN THE BELLAVITA LUXURY GROUP

We may share your personal data with other companies within the group where this is necessary to operate our business effectively. This may include activities such as data analytics, product development, internal reporting, business planning, or where another group entity provides services on our behalf.

Where personal data is shared within the Bellavita Luxury group, appropriate contractual safeguards are in place to ensure that your personal data is handled securely, lawfully, and in accordance with applicable data protection laws.

SHARING PERSONAL DATA WITH TRUSTED THIRD PARTIES

We may share your personal data with carefully selected and trusted third parties where this is necessary to provide our products and services to you. In all cases, we only share the minimum information required for the relevant purpose.

All third parties processing personal data on our behalf are subject to contractual obligations that restrict how they may use your personal data and require them to implement appropriate security measures.

These third parties may include, but are not limited to:

  • Order fulfilment and payment service providers, such as delivery couriers, logistics partners, payment processors, and refund providers, to enable order processing, delivery, and payment handling.
  • Professional and technical service providers, including website hosting providers, IT system providers, analytics providers, appointment booking platforms, and customer feedback or review platforms that help us operate and improve our services.
  • Technology and product experience providers, such as providers of image analysis or virtual consultation tools used to enhance personalised product recommendations.
  • Marketing and communications partners, including providers that assist with email communications, SMS messaging, customer engagement platforms, affiliate marketing, and the delivery of relevant advertising across websites, apps, and social media platforms.
  • Fraud prevention, compliance, and credit reference agencies, law enforcement bodies, and regulators where necessary to prevent fraud, protect our business, or comply with legal obligations.

BUSINESS TRANSFERS AND LEGAL DISCLOSURES

We may share your personal data in connection with a corporate transaction, such as a merger, acquisition, restructuring, or sale of all or part of our business or assets. In such circumstances, your personal data may be disclosed to prospective purchasers and their professional advisers (including legal, financial, and insurance advisers), subject to appropriate confidentiality protections.

We may also disclose personal data to courts, regulators, law enforcement agencies, tax authorities, or other public bodies where we are legally required to do so or where such disclosure is necessary to protect our rights or comply with applicable law.

We do not permit third parties (including group companies) to use your personal data for their own direct marketing purposes unless you have provided your explicit consent where required by law.

INFORMATION WE RECEIVE FROM THIRD PARTIES

We may receive personal data about you from third parties, including:

  • business partners with whom we run promotions, competitions, or events;
  • authorised retail partners and distributors;
  • service providers that support product reviews or customer feedback;
  • publicly available sources, including social media platforms or publicly accessible content; or
  • media publications where you have referenced or reviewed Bellavita Luxury.

Where you interact with us through social media platforms or messaging services, the information we receive depends on your privacy settings and the policies of those platforms. We recommend reviewing the privacy notices of any third-party platforms you use to understand how your personal data is processed by them.

Where permitted by law, we may combine personal data obtained from third-party sources with information you have provided to us, provided we have a valid lawful basis to do so.

ONLINE ADVERTISING AND TARGETED CONTENT

We may work with advertising partners, analytics providers, and digital marketing networks to display Bellavita Luxury advertisements and promotional content when you browse third-party websites, applications, or platforms.

These activities may involve the use of cookies, pixels, identifiers, and similar technologies to analyse browsing behaviour, assess campaign effectiveness, and deliver advertising that is relevant to your interests. Advertising content may be based on information such as your prior interactions with our website, products viewed, or previous engagement with Bellavita Luxury marketing content.

MARKETING AND DATA PROFILING SERVICE PROVIDERS

We may share certain personal data with selected marketing analytics and profiling service providers to help us:

  • better understand customer preferences and behaviours;
  • create predictive insights and personalised recommendations;
  • improve the relevance and effectiveness of marketing communications; and
  • communicate more effectively with customers across online and offline channels.

To protect your privacy, personal data shared for these purposes is typically converted into a non-readable or pseudonymised format, meaning that directly identifiable information is replaced with encrypted or anonymised identifiers.

These service providers may combine the data received from us with other lawful data sources to generate aggregated insights, but they are not permitted to re-identify individuals or use the data for unauthorised purposes.

INTERNATIONAL TRANSFERS OF YOUR PERSONAL DATA

Bellavita Luxury operates internationally and, as a result, certain group entities, service providers, and partners may be located outside the United Kingdom or the European Economic Area (“EEA”).

Accordingly, your personal data may be transferred to, stored in, or accessed from jurisdictions outside the UK or EEA (“third countries”) where this is necessary for the provision of our products and services.

Where international transfers occur, Bellavita Luxury ensures that appropriate safeguards are in place to protect your personal data, in accordance with applicable data protection laws:

If you are located in the United Kingdom, your personal data may be transferred to a third country where:

  • the UK Government has recognised that country as providing an adequate level of protection under UK adequacy regulations; or
  • appropriate safeguards are implemented, such as the use of UK-approved standard contractual clauses or equivalent mechanisms recognised under UK data protection law.

If you are located in the EEA, your personal data may be transferred to a third country where:

  • the European Commission has issued an adequacy decision confirming an adequate level of data protection; or
  • appropriate safeguards are in place, typically through the use of EU standard contractual clauses or other approved transfer mechanisms.

All international transfers are carried out in compliance with applicable laws and in line with the principles set out in this Privacy Policy.

If you would like further information about international transfers or to request a copy of the safeguards used (such as standard contractual clauses), please contact us using the details provided at the end of this Privacy Policy.

HOW LONG WE KEEP YOUR PERSONAL DATA

Bellavita Luxury retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, as described in this Privacy Policy.

This may include retaining personal data for:

  • the duration required to process and fulfil your orders;
  • the provision of customer support or services you have requested;
  • the operation of your account (where applicable); or
  • the provision of personalised tools, consultations, or digital services.

We may also retain certain personal data for longer periods where required to comply with legal, regulatory, tax, or accounting obligations, or where necessary to prevent fraud, resolve disputes, or enforce our legal rights.

For example, transaction and order-related data may be retained for several years after completion of an order to meet statutory obligations.

Once personal data is no longer required, it will be securely deleted or irreversibly anonymised so that it can no longer be used to identify you, including through aggregation for business analysis and planning purposes.

Further details regarding specific retention periods may be available in our internal data retention policy, which you may request by contacting us.

ACCURACY OF YOUR PERSONAL DATA

It is important that the personal data we hold about you is accurate and up to date. If you have an account with Bellavita Luxury, you are encouraged to review and update your details regularly.

If you do not have an account or need assistance updating your information, please contact our customer care team using the contact details provided in this Privacy Policy.

SECURITY

Bellavita Luxury is committed to protecting your personal data and has implemented appropriate technical, organisational, contractual, and administrative safeguards to ensure its security.

These measures include, where appropriate, encryption technologies, secure systems, access controls, and internal information security policies. Employees and contractors who have access to personal data are required to maintain its confidentiality and handle it in accordance with applicable data protection requirements.

THIRD-PARTY LINKS

Our websites and digital platforms may contain links to third-party websites or services that are not operated or controlled by Bellavita Luxury. We are not responsible for the privacy practices or content of such third-party websites.

When you leave our website, we encourage you to review the privacy policies and terms of use of any third-party sites you visit.

MARKETING COMMUNICATIONS AND UNSUBSCRIBING

Subject to your preferences, we may send you marketing communications by email, SMS, or other electronic means about our products, services, promotions, and events.

You may opt out of receiving marketing communications at any time by:

  • using the unsubscribe link included in our emails;
  • following the opt-out instructions included in SMS or WhatsApp messages; or
  • contacting our customer care team or updating your marketing preferences through your account (where available).

Please note that even if you opt out of marketing communications, we may still contact you with non-promotional messages relating to your orders, account, or customer service enquiries.

YOUR RIGHTS

You have certain rights in relation to the personal data Bellavita Luxury holds about you, subject to applicable law. These include:

  • the right to be informed about how your personal data is processed;
  • the right to access your personal data and obtain a copy of it;
  • the right to request correction of inaccurate or incomplete personal data;
  • the right to request deletion of your personal data where there is no lawful basis for continued processing;
  • the right to request restriction of processing in certain circumstances;
  • the right to data portability, where applicable;
  • the right to object to processing based on legitimate interests; and
  • the right to withdraw consent where processing is based on consent.

To protect your data, we may request verification of your identity before responding to any request.

We aim to respond to valid requests within one month, although this period may be extended where requests are complex or numerous.

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with your local data protection authority. We would, however, appreciate the opportunity to address your concerns directly before you contact a regulator.

CHILDREN

Bellavita Luxury services are intended for individuals aged 18 years or older. We do not knowingly collect personal data from individuals under the age of 18.

If you are under 18, please do not provide personal data to us. Parents or guardians who believe that a child has provided personal data to Bellavita Luxury without consent should contact us, and we will take appropriate steps to remove such data from our systems.

CONTACT US: -

If you have any questions about our Privacy Policy, need to make a request, or have a complaint, you can reach us by:

Email: care@bellavitaluxury.uk